In the past week we’ve added a lot of new features around helping you manage your subscribers and build specific audience segments, improved regional deployments for our customers who have users in different regions worldwide and made it even easier to sync your Pinpoint data with other systems and create automations.
We released the ability to drill into a subscriber to get more information about their history and relevant information about the subscriber.
You can now add custom fields to the subscriber. For example, you might want to link additional information about your subscriber from your own database which can then help in segmentation (see below). You can add custom attributes through the app or via the API.
In addition to the built-in fields we give you out-of-the-box, we also provide Inferred Properties that we can detect about your subscriber automatically. Currently, we support the followed inferred properties: Country Location, Region Location, Timezone and Language. We’ll continue to expand the inferred information so let us know if you need additional fields that we might be able to automatically determine about the subscriber.
Now that custom fields are available per subscriber, you can use them to create Audience Segments. Audience Segments allow you to segment subscribers into various different groups based on these properties. For example, let’s create a US based Audience Segment using the Inferred Country field:
You can create a complex filter for your segment with any number of built-in fields, inferred fields or custom fields. One you have a segment, you can then target content when you publish based on one or more segments:
This will allow you to target different audiences with different content - with just a few simple steps.
On behalf of some of our global customers we’ve added the ability to deploy your custom site to one 20 different global regions with the click of a button. By default, your site will be deployed the the US Central Region. But you can easily change the regional location and within about 5 minutes your deployed site will be re-deployed to that region. NOTE: this doesn’t impact our global CDN for all assets and content - which is already optimized and deployed on over 100 major metropolitan areas all over the world. Regardless of where you site is deployed, end users will always get the content located closest to them from the CDN.
In addition to regional deployments, you can now setup your site to work behind another site (typically this would be called a reverse proxy or streamed site). For example, if you wanted to deploy your site behind your own domain but at specific path (such as
/updates), you would enter the external domain and the base path, and we’ll automatically redeploy your site to be setup for that configuration. All your links will use this location as their canonical location (for SEO purposes) and that includes your RSS feed and Site Map.
With the Zapier integration, you can automate actions in Pinpoint with other tools connected to Zapier. For example, each time you get a new subscriber, maybe you want to connect to GMail and send them a personalized email? Or place that subscriber in a Google Docs. You can easily connect the Zapier integration and do all sorts of amazing automations.
Here’s a zap I created to track internal documents we publish:
Salesforce and Pipedrive
With Salesforce and Pipedrive, which are both CRM platforms, you can automatically connect to your CRM and we’ll automatically create a lead when a new subscriber is created.
Additionally, we’ve completed the Intercom integration but we’re just waiting on them to approve it (c’mon!), so for now it’s in the “coming soon” status until they do. Hopefully in the next few days. Thanks to one suggestion from a customer, we’re adding the Intercom messenger inbox as a target this week. That means you can not only publish your content and notify your subscribers via Email and Social, but you will be able to send a note to them in Intercom too.
Content Negotiated Image Types
We did more optimization work this week based on some Google Lighthouse feedback around image compression. We already crunch your images (for PNG for example, we use 2 different compression algorithms to get the best compression for your large and beautiful images!), but we did some testing and found that we could switch to the WebP image format automatically for browsers and devices which support them. If you’re not familiar with WebP, it was developed by Google and offers the best tradeoff between a JPEG and a PNG, with amazing compression. For example, in our testing, most images gained a 25%-35% compression improvement - all with no loss in image quality. You don’t need to do anything to your content - all your content is automatically upgraded to use WebP out of the box, even content that’s already been published. You’re welcome … but more importantly, your battery and the planet smiles. 🔋 ♻️
Thank you for all your feedback and feature requests! ❤️